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Ultra.ge, one of Georgia’s most established computer and electronics retailers, partnered with Click Agency to accelerate their digital sales channel and capture a larger share of the rapidly growing online electronics market.
Through a strategic combination of performance marketing, full-funnel campaign architecture, and conversion rate optimization, we transformed Ultra.ge’s online store from a traffic-driven asset into a high-converting revenue engine — delivering record-breaking Black Friday and New Year campaigns in the process.
Ultra.ge is one of Georgia’s longest-standing computer and electronics retailers, operating on the local market for over 15 years. The brand combines a network of physical stores across Tbilisi — Avlabari, Dighomi, and Gldani Mall — with a full-featured e-commerce platform serving customers nationwide.
As an official distribution partner for leading international tech brands, Ultra.ge serves both retail customers and corporate clients, offering everything from consumer laptops, gaming gear, and accessories to large-scale B2B technology procurement. The brand’s strong offline reputation made it a household name in Georgian tech retail — but translating that authority into a dominant online presence remained the next strategic frontier.
We began with a comprehensive audit of Ultra.ge’s digital footprint — paid media accounts, product catalog feeds, on-site analytics, and competitive positioning against other major players in the Georgian electronics e-commerce space. Three critical opportunities emerged:
– Ultra.ge’s strong offline reputation wasn’t being translated into online trust signals on product pages.
– Paid campaigns weren’t fully leveraging Google Shopping or dynamic product remarketing at scale.
– Mobile users — over 60% of total traffic — were converting at less than half the rate of desktop visitors.
Increase in online revenue compared to the previous fiscal year.
Return on Ad Spend across Google Ads and Meta combined.
Total revenue generated through paid campaigns during peak season.
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